Professor of Promotion
Jim Petzing started his seminar on the essentials of promoting two years ago because, he says, he enjoys teaching. Moreover, Petzing saw a course as a
Consumer Marketing
The Casual Writer
All hail khakis, polo shirts, and now the Pocket Pen from Quill. Until sport shirt makers get with the program and start re-instituting pockets, the major
The virtual flagpole
Hmmm. What do America Online's 17 million subscribers think of your brand? Marketers and agencies can find out through Digital Marketing Services, a Lewisville,
Road Runners: GM, Warner Bros. tie a big marketing knot.
Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,
Off the Team: NFL’s infringement suit contends Coors is not a player.
Coors Brewing Co. went ahead with an August-through-September campaign despite a court ruling against the beer maker just a week before the campaign broke.
A Shekel for Your Thoughts: Israel’s promotion practices are not U.S. knockoffs.
According to my tour book, I'd already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the
Face the Future
Ok, so maybe you don't feel the need to count down the days until the next century. We're proud of you. This alarm clock and photo frame from Bridgeport,
SHARING THE BOUNTY
Snyder Communications, Bethesda, MD, continued shoring up its many business units by aligning a group of "target marketing services" under one banner,
September 1, 1999
Fussy Plush
We were impressed with the quality and the lifelike appearance of the plush animals from Douglas Cuddle Toys, so we rang up HQ in Keene, NH, to find out
