CMGI OPTS IN
Andover, MA-based Internet marketing conglomerate CMGI agreed to pay $520 million in stock to acquire permission-based e-mail marketer Yesmail.com, Vernon
Andover, MA-based Internet marketing conglomerate CMGI agreed to pay $520 million in stock to acquire permission-based e-mail marketer Yesmail.com, Vernon
Branding isn't exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn't helping the cause
Gloucester, MA-based Cyrk Inc. made a $10 million investment in Alliance Entertainment Corp., a music, video, and game distributor and a fledgling developer
In the U.S., 109 million volunteers do $255 billion worth of work every year.It costs charities about $25 to recruit a volunteer offline, and almost nothing
Lighthouse Global Network, Chicago, last week acquired U.K.-based C&FD Ltd., which designs and produces corporate literature including annual reports,
Snyder Communications, Inc. last month officially launched Bounty SCA Worldwide, a division that organizes the numerous marketing services businesses
It won't be your usual travel prize, that's for sure. The flagship Dr Pepper brand at Dr Pepper/Seven Up, Inc., Plano, TX, teamed with Touchstone Pictures
It's Black History Month. Do you know where your targeted marketing is?Brands often run more ads aimed at African-Americans during the "Freedom Window,"
Miller Brewing Co. wanted to make it easy for distributors to execute its responsible-drinking programs with retailers and local community groups. So
Online promos get better mileage when they're connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand's