Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…
A recap of this year's Experiential Marketing Summit.
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
What the company has learned about consumer behavior on digital platforms.
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.
Key steps to improve mobile product discovery along the customer journey.
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
Takeaways from a talk with Walmart CMO William White at MMA Global's POSSIBLE conference in April.
The results of our AI in Marketing Pulse Survey are in.
