The Hooked on Phonics buyers list has been put on the rental market for the first time in eight years. It will be managed by Direct Media Inc., Greenwich, CT.
The file includes the names of 105,936 one-year buyers, including 26,982 three-month buyers. Hooked on Phonics offers a phonics-based reading program for children and adults. The average unit of sale is $300.
The selections include age of children, gender, and source.
The cost is $95/M.
Also available are 7,662 Canadian names.