Agencies

Direct Mail Fades As Mass-Marketing Channel: Winterberry

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Direct mail

From theChief MarketerNetwork

B-to-C Events

The Brief: Nostalgia Malls and Fizz Mobs

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AI

The Law Of Diminishing Returns In AI: When More Data Signals Don’t Mean Better Campaigns

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Cynsiders

First-Party Data Isn’t Enough—It’s Time to Face the Facts

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