Digital + Social
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Shopper/Retail
Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools
Stitch Fix is more than a year into its rebrand, which positions the apparel retailer as ‘empathetic’ to shopping frustration. CMO Debbie Woloshin sits down with Chief Marketer.
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Campaigns
Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending
Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shut off Google search ads.
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CTV Roundup
What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends
Is it just me, or do third-quarter earnings always seem especially strange?
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Pop-Ups
Fordham University Taps Experiential to Cut Through in Higher Ed Marketing
Fordham University’s Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing.
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Research
Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026
A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.
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Social
Social App BeReal Launches Stateside Marketing Push to Counter ‘Doom Scrolling’
To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.
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Influencer Marketing
Not Just for the Big Leagues: NIL Scores for Marketers of Every Size
If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.
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Influencer Marketing
True Religion CMO Shares Marketing Secrets Behind Doubling the Business
True Religion CMO Kristen D’Arcy discusses the brand’s holiday campaign and the power of upper funnel marketing.
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CTV Roundup
Locality Wants Every Ad To Hit Close to Home
Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), even with targeting and personalization, most major players are still thinking of national reach – not local reach – as their default.
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Demand Gen
The Four Forces Redefining Inbound Marketing in 2026
These four big forces are redefining what successful inbound marketing will look like in 2026.