Digital + Social

A Valentine

Companies that activate their advocates grow faster. Advocates recruit new customers, have higher loyalty and satisfaction because advocating creates a personal connection that strengthens brand loyalty. Here are five ways to activate brand advocates

Shoppers who visit the web sites for consumer packaged goods brands before setting foot in a store spend up to 37% more on those brands in store than those who did not come to the web sites, according to new research from Accenture, comScore and dunnhumby USA

What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

I have a feeling Giants fans

As marketing databases mature, they inevitably accumulate more data, perform more slowly, and

This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our