Digital + Social

Not everyone in the c-suite is walking the social media talk and that’s causing a crack in internal employee communications.

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media.

Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?

A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.

How painless—or painful—is your company’s email unsubscribe process for consumers?

Take a peek at these email marketing tips that can help create emails that capture customers’ attention, receive a high open-rate and produce conversions for your business.

Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.