Digital + Social
-
Email
Stupid PR Watch: Calculating Spam Costs … Wrongly … Again
Sure, spam costs companies money. But why, when vendors attempt to calculate the cost of spam to make a selling point about their technology or services, do they always use the silly
-
Email
More Marketers Embracing Social Media: Forrester
While e-mail, search and display advertising have reached near universal adoption among marketers, social media
-
Email
Stupid Marketer Watch: How Not to Build a File
In an unsuccessful attempt to take our five-year-old son
-
Email
You Ask for Garbage, You Get it
Man oh man, did Dylan Boyd over at TheEmailWars have a cow over last week
-
Email
Spamhaus Moves for Dismissal; Comcast Judge Out
E360 Insight saw significant developments in two of its legal battles last week as Spamhaus filed a motion to dismiss the e-mail marketer’s suit against it
-
Email
Image Spam Almost Disappears: IBM
With graphics turned off by default in most e-mail inboxes, spammers have apparently adjusted
-
-
Email
Broken Graphics and the 40/40/20 Rule
E-mail marketing executives talk incessantly about the importance of relevancy. And rightly so.
But they often also talk about relevancy like it
-
Email
Second Phisher in Scam Ring Walks
A second man sentenced for taking part in a phishing ring that allegedly scammed AOL users out of hundreds of thousands of dollars will not do any more prison time than he has already served for his role in the scheme
-
Email
Stupid E-mail Watch: Now Biden’s Calling Me Names
One result of Democratic presidential candidate Barack Obama