Digital + Social

Performance-based marketing services provider Datran Media today announced it has acquired Top-Colleges.com, a search site that helps

Marketing software-on-demand provider Lyris yesterday unveiled an upgraded version of Lyris HQ, the user interface to its various services, which include EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero

Sixty-one percent of marketers have had a data breach, and 38% say it has happened more than two times in the past year, according to a new study.

In contrast, less than half (43%) of data protection professionals report that their organizations had a data breach and only 14% say that a data breach occurred more than two times.

Canadian e-mail marketing software-on-demand firm Got Corp., doing business as Campaigner, announced today that it has been acquired by another software-as-a-service company, Protus, for an undisclosed sum

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The most comical and inappropriate use of a tagline has to be Verizon Wireless’s “We never stop working for you” tag in its error message letting subscribers know their Internet access has been interrupted

An arbitrator has ruled that Scott Richter, chief executive of Media Breakaway, must pay MySpace $6 million for sending unsolicited messages to MySpace members

An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way.

One of the great challenges in e-mail marketing has always been prospecting. However, e-mail service provider Yesmail claims it has the answer in its newly released Yesmail Prospector

The Direct Marketing Association last week outlined a series of steps it has taken in response to the Email Experience Council spamming its member list on behalf of co-chair Jeanniey Mullen