Digital + Social

Theraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers.

Outcomes measurement company EDO is no stranger to large data sets. So I sat down with Kevin in March to learn how he thinks AI will continue to transform programmatic CTV advertising. 

How skincare brands are leveraging experiential marketing as a way to reach Gen Alpha and Gen Z age groups.

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix.

When Executive Chairman Peter Liguori kicked off VideoAmp’s “Vampfront” presentation on Tuesday by encouraging more people to sit in front with a joke – that contrary to the popular idiom, he does bite, actually – of course I started thinking about my favorite pop culture vampires.

London-based Wise, which facilitates global money transfers for individuals and businesses alike, targets SMBs in the U.S. with a mural campaign.

Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.

Attention is not always a good thing. Just ask Barbara Streisand.

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year – and he has a little request for anyone buying CTV.