Digital + Social
Acoustic’s 2025 Benchmark Report: Email Marketing Trends and Tips
In its 2025 marketing benchmark report, Acoustic—makers of customer engagement tools—examines the latest trends in email marketing and how to cut through the noise.
-
Marketers on Fire
Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools
Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.
-
CTV Roundup
Exploring The Science Of Eye Tracking And Ad Attention
Attention is not always a good thing. Just ask Barbara Streisand.
-
Social
Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers
To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.
-
CTV Roundup
The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency
As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year – and he has a little request for anyone buying CTV.
-
Social
Consumer App and Online Usage: TikTok, Facebook, Threads, Search
TikTok’s hold on U.S. consumers is a key finding from Meltwater’s U.S. Digital 2025 report. It topped the lists for greatest consumer spend, average time spent per user and average number of monthly sessions.
-
CTV Roundup
Streamers Compete For Subscribers, Distribution And Programmatic Prowess
TV programmers and streamers are sharing their financial report cards for last quarter – and the results are quite a mixed bag.
-
Social
Social, BNPL Apps Rival Search Engines for Product Discovery
Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”
-
CTV Roundup
What’s Next For JWP Connatix: SSAI, Contextual Advertising And A New Name
Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark.
-
Campaigns
Aspercreme CMO on Myth-Busting ‘Act Your Age’ Campaign Targeting Boomers
“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.
-
Branding/Marketing
HBO and Diageo ‘Sip Into The White Lotus’ With Social Content, Custom Cocktails and Watch Parties
Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into multiple brand partnerships to help expand its audience.