Monster, an online career and job search site, has chosen New York-based Deutsch to be its agency of record. The global advertising budget is $115 million. Monster’s advertising within the United States will include direct response, customer relationship management efforts, print, television, radio and online efforts.
Publicis Groupe’s Saatchi & Saatchi and Omnicom Group’s DDB Worldwide also participated in the account review. Havas’ Arnold Worldwide had been the incumbent agency, according to a Deustch spokesperson.
Monster is based in Maynard, MA.
