Dean Foods has named former Coca-Cola Co. executive Rick Zuroweste as its chief marketing officer for its dairy business.
Zuroweste will lead the Dairy Group’s portfolio of brands and head development of new product offerings. His position begins Sept. 17.
Previously, Zuroweste worked as group director for Coca-Cola. Most recently, he was in charge of leading the Coke trademark strategy, implementing company-wide improvements and developing the Coke Zero brand strategy.
Zuroweste also led marketing and innovation for the Dasani brand and Minute Maid’s shelf stable Juices and orange juice. Prior to joining Coca-Cola, he worked for a number of brands including Sara Lee’s Hillshire Farm, Continental Baking and Hasbro’s Toy Group.
Dean Foods Co. is a distributor of milk and dairy products in the U.S. It manufactures brands such as Horizon Organic and Land O’Lakes.
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