Credit card prospecting mail volume reached an all-time high of 5 billion pieces in 2001, exceeding the previous year’s record of 3.5 billion, according to market research firm BAIGlobal Inc., Tarrytown, N.Y.
A total of 79% of U.S. households received an average of five offers per month in 2001, up from 73% and an average 4.1 the year before.
Response rates remained stable at 0.6%.
“The stable response rate is attributable to a weak economy and consumers
