Data Driven ROI
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Acquisition
Brands on Fire: SmileDirectClub
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Acquisition
Marketers on Fire: Nested Bean Founder and President, Manasi Gangan
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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ROI | Metrics
CFOs: The Marketer’s Key to the C-Suite
Three key steps to developing a successful relationship with your CFO.
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Acquisition
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
The purpose, benefits and future of Google’s privacy sandbox–and what it means for marketers.
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Data & Analytics
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
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Acquisition
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle’s Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
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Data & Analytics
Five Ways to Use Data for Successful Product Launches
How to use qualitative and quantitative data together to avoid failed product launches.
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Data & Analytics
The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
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Acquisition
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome’s privacy announcement.