CONSUMER-MARKETING | RETENTION

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.

Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.

Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.

A Prime Day promotion offered a $10 credit for installing Amazon Assistant. What does the trend of consumers selling access to data mean for marketers?

Marketing in a GDPR-compliant world quickly becomes a choice between performance or scale. Or does it?

Check out our Top 10 most widely read articles from June in case you missed them.

For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.