CONSUMER-MARKETING | RETENTION

These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.

Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.

Key insights and input from conversations with 100 marketing leaders reveal serious commitments for change.

Five common challenges marketers face today and how AI can help.

Forbes tells us why it chose five successful brands who serve personalized marketing content that "makes us green with envy."

The "State of Marketing" report from Salesforce, focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement.

Over half of U.S. consumers—67 percent—are ready for stricter data privacy regulations such as GDPR, according to a new survey.

Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more, “talking to parents” means talking to Millennials.