CONSUMER-MARKETING | RETENTION

Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.

Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.

Celebrity Cruises dug deep to develop emails truly unique to each loyalty member. As a result, it sailed off into a very impressive return on its investment.

A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations.

In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.

A new study has found that the biggest challenges to growth fall around: organizational structure, the role of data and the role of agencies.

A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.

A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.