CONSUMER-MARKETING | RETENTION

Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.

Here are some ideas to put into practice to make a better business case for video.

The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

Try these four musts to improve ROI with influencer marketing.

The BrandIndex 10 Best-Perceived Brands, which tracks the perception of thousands of brands across dozens of sectors simultaneously, has been released.

Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.

With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.