CONSUMER-MARKETING | RETENTION

In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.

A new study has found that the biggest challenges to growth fall around: organizational structure, the role of data and the role of agencies.

A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.

A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.

There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.

You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored.

Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.