CONSUMER-MARKETING | RETENTION

The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Three best practices to ensure optimal collaboration between your marketing and technology teams.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.

Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.

Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.

Sports sponsorship packages are pan-digital, intending to display logos or “@” mentions across many assets. In social media, the metrics can get fuzzy.