Hardee's and sister chain Carl's Jr. this week kicked off a four-week promotion linking its Cool Kids Combo meals with the Warner Brother's Racing Stripes movie and a sweepstakes giveaway. Racing Stripes premiums offered at Hardee's and Carl's Jr. The ...
Sunny Delight is luring consumers to a sweepstakes tied into Lemony Snicket's A Series of Unfortunate Events movie for a chance to win a grand-prize trip to a Paramount Park. The SunnyD Lemony Snicket Series of Unfortunate Prizes contest will award one ...
NBC Daytime is giving fans of the network's popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter ...
Kraft Foods targets New Year's dieters with a sweepstakes and on-pack push for its South Beach Diet tie-in, using the tagline "Life is Better on the Beach." Kraft touts its South Beach Diet tie-in on-pack Northfield, IL-based Kraft bows a new South ...
When Visa signs on as an event sponsor, it goes all out. It is currently in relationships with the Olympic Games, the National Football League, NASCAR,
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store
Calling all aspiring filmmakers! Cingular Wireless is giving teenagers and young adults a shot at becoming small-screen Spielbergs via a new contest promoting
My late mother was the most incredibly optimistic person I've ever known. A favorite family story, illustrative of her nature, is the one about the time
Every now and then, a story will hit the newswires, recapping a small event because of it has some sort of unique nature or oddness. The clip then picks
MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year's Super Bowl stunt has forced us to lose some
