Sponsors of the Arena Football League, and the league itself, are using the league's Las Vegas championship weekend packages as incentives for corporate customers and consumer prizes. Sponsors include Spalding, ADT Security Services and fantasy football ...
Carlson Hotels Worldwide this month launches an umbrella loyalty program for its four hotel brands, including Radisson Hotels & Resorts. Carlson's Goldpoints Plus starts with millions of members The new program, Goldpoints Plus, replaces current ...
A handful of airlines are using their loyalty programs to solicit donations for tsunami relief efforts, while retailers collect—and often match—shopper donations. United Airlines will give 500 frequent-flier miles to each Mileage Plus member who donates ...
Automatic rebates increase shopper spending an average of 25%, according to research from coalition loyalty marketer Vesdia Corp. Vesdia's four national programs give rebates to members when they buy participating brands or use a program credit card. ...
Truth, the largest national smoking prevention campaign for youth, will reach out to young people at popular winter ski resorts during its truth Orange winter grassroots initiative. Traveling with signature orange truth vehicles rigged with DJ decks, ...
Chalk it up to the improving job market, but only half of advertising and marketing executives are concerned with employee retention, according to a survey conducted last month by The Creative Group. The survey asked advertising and marketing executives ...
ABC Television braved sub-zero temperatures to host its Winter Preview Party at the Mall of America last weekend. The two-day event promoted primetime and daytime programming including Super Nanny, Blind Justice and General Hospital. Mall-goers played ...
McDonald's Corp. has introduced a new gift card, a pre-paid card that gives consumers a new gift giving and shopping option. Consumers can load the cards with funds of $5, $10, $25 and $50. The gift cards can be purchased in-store or through ...
PromoShop has hired Kim Bakalyar as director of supplier relations, a new post for the romotional products distribution firm. Bakalyar will oversee PromoShop's new supplier relations program. She had been director of vendor relations at Jack Nadel, San ...
HÄAGEN-DAZS SHOPPE CO.: will switch from paper gift certificates to stored-value gift cards through an arrangement with Salt Lake City-based Gift Card Solutions. The electronic gift cards are customized to meet the look and feel of the store, and may be ...
