Block Woos Early Filers, Eschews Super Bowl
H&R Block is running its first-ever instant-win game to woo early-season clients with a chance to doubles their tax refunds. The Double Your Refund game
H&R Block is running its first-ever instant-win game to woo early-season clients with a chance to doubles their tax refunds. The Double Your Refund game
Last week's transformation of Burger King Corp's Web site into an interactive burger-building challenge with ties to The Apprentice has generated more than 270,000 hits so far to the site, one of company's the larger traffic generating promotions. Of ...
Cadillac is running a national contest designed to increase consumer awareness of the brand's new V-Series, and has partnered with the cast of MGM Pictures' Be Cool to promote it. The contest, which calls for aspiring filmmakers to submit a five-second ...
Cable network AMC is running a sweepstakes as part of its initiative to highlight the Oscar season. The grand prize winner of the AMC VIP Sweepstakes will fly to Hollywood during Oscar weekend and be treated like celebrity royalty, with a cadre of ...
Procter & Gamble wanted to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and
Marge Simpson lets her hair down in the new Dove commerical If Wilma Flintstone had a squirt of styling gel back in the old days in Bedrock, she may have been able to better manage that stiff, high-flying orange hairdo. That's one of the premises for ...
Loews Cineplex Entertainment Corp. is letting moviegoers in on the red carpet fun through a new sweepstakes tied into the Academy Awards for a chance to win $100,000 and other prizes via a watch and win element. Consumers can enter the Their Fame, Your ...
Several years ago McDonald's Corp. faced up to some tough facts. The company had lost its way. It had taken its eye off the customer and people looked at the brand as old-fashioned and out of date. Big Mac faced a huge challenge: making the McDonald ...
College students play detectives for the second year as the American Institute of Certified Public Accountants repeats its Catch Me If You Can campaign. Students solve crimes online for cash The online and on-campus effort encourages business majors ...
In celebration of Black History Month, HBO is touting an online sweepstakes tied into the upcoming release of its Lackawanna Blues film. The film Lackawanna Blues tells the coming-of-age story about a woman who built a community and circumvented ...
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