Cable TV and telecommunications company Comcast has expanded its use of CD premiums to target new residents.
Comcast is courting consumers who move to new homes with a “Movers Link” CD that has information and links to moving-related Web sites. More than 100 sites are arranged by topic, such as “Buying/Selling a Home” and “Home Maintenance and Repair.”
The Laserlinx CDs are produced by Odin Media Laserlinx.com. Comcast used a similar CD last year for a small-business direct-mail campaign (Promo P&I, July 26, 2006).
At the same time, Cablevision is running a direct-mail campaign giving CDs to small-business owners to promote its Optimum brand of business services. That CD, called “100+ Essential Websites for Small Business Owners,” has generated a 60% higher return that its traditional direct-mail campaigns, said Usher Winslett, CEO of Odin Media.
Network
