ChoicePoint Stops Selling “Sensitive Consumer Data,” Confirms SEC Investigation

Posted on by Chief Marketer Staff

ChoicePoint, the compiled data firm that has come under fire for selling consumer records to scam artists, will limit its sales of information products that contain sensitive consumer. The company also confirmed that the Securities and Exchange Commission has launched an investigation into the timing of stock sales by two top executives.

Separately, the data sale spurred two legislators, U.S. Rep Ed Markey (D-MA) and U.S. Sen. Bill Nelson (D-FL), to introduce companion bills in the House and Senate last week. The measures would give the Federal Trade Commission the right to oversee information brokers much in the same way the organization currently regulates credit bureaus that handle financial information.

ChoicePoint will discontinue selling its information products that contain data such as social security or drivers license numbers

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