Chiquita Fresh North America will sponsor the U.S. Men’s and Women’s National Soccer Teams.
The producer of fresh produce has also signed two popular soccer stars to serve as brand spokespersons: U.S. Men’s National Team forward, Landon Donovan, and Shannon MacMillan, a forward for the U.S. Women’s National Team.
To communicate the sponsorship, Chiquita will use signage and public address announcements at U.S. soccer matches, soccer-themed in-store signage and the U.S. Soccer and Chiquita Web sites.
A summer promotion will feature the sponsorship and a grand prize of a trip to a U.S. Soccer match in the Caribbean.
“Soccer is the fastest growing participation sport in the United States, making it an excellent way for Chiquita to communicate the importance of a healthy diet and lifestyle to millions of American,” David Lund, director of marketing, Chiquita Fresh North America, said in a statement.
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