Coca-Cola has been named the official soft drink provider for the NBA’s newest franchise, the Charlotte Bobcats.
The multi-year agreement includes soft drink exclusivity, extensive marketing and promotional activities and family elements that include an interactive arcade area in the new arena in Charlotte.
As part of the partnership, Coca-Cola will promote the Bobcats through creative packaging, customer activities and community initiatives. Special packaging will include a limited edition 1-liter commemorative bottle celebrating the Bobcats’ inaugural season and Bobcats logos on packaging and promotional materials. Consumer promotions will include chances to win VIP team access, autographed jerseys and Bobcats tickets.
Coke and the Bobcats have also planned a long-term program to refurbish basketball courts in the Charlotte community in partnership with the Mecklenburg County Park and Recreation Department.
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