Channel | Social

A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.

What marketers need to know about Pinterest's new ecommerce features for brands.

Read how industry experts are evaluating the conflict through the lens of digital advertising.

The effects of programmatic advertising's accelerated growth during the pandemic.

CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.

How brands in the the direct-to-consumer marketing space can move beyond social media.

We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.

In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.

Our top editorial programs and interviews with high-level marketers made the list.

The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.