Channel | Social

Five ways to build and support a collection of brand ambassadors.

The platform announced it has added several features to make online shopping easier.

When it comes to placing the consumer at the center of your marketing, it must be done strategically.

Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.