Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards.
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
Three ways brands can capitalize on--and prepare for--an increase in social media traffic during the holidays.
We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.
The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!
How the CPG brand views fragmentation as both a challenge and an opportunity.
Spooky metaverse experiences from several brands that went the digital route this Halloween.
We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.
Key considerations for developing a social commerce strategy.
Click here to view the 2023 winners!