Social
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Profiles & Campaigns
True Religion’s First CMO on Influencer Strategies, Creator Collabs and Sports Activations
We spoke to True Relgion CMO Kristen D’Arcy about the brand’s latest accomplishments, from a collab with rapper Saweetie—its first women-fronted campaign—to NFL and NBA activations to a spike in TikTok followers.
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Social
The Case for Mandatory Profile Verification to Build Trust and Credibility on Social Networks
A new perspective on how profile verification can help businesses rebuild credibility.
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Demand Gen
State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations
State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.
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Demand Gen
Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting
Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.
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Profiles & Campaigns
How 10 Sports Sponsorships Tapped Into the College Football Tailgate Scene
How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.
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Video Marketing
Brands on Fire: Dos Equis’ College Football Tailgate Throwdown Campaign
We spoke with Heineken USA CMO Jonnie Cahill about the campaign’s marketing goals, KPIs met, the brand’s evolving marketing mix, and more.
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Digital
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
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Video Marketing
Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
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Agencies
The 2024 Agency Elite Top 100 From PRNEWS
CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.
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Profiles & Campaigns
2023 PRO Awards: Winners and Finalists Announced
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.