Channel | Social

We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.

January's Pulse survey provided data points on Metaverse marketing. Here's an infographic with the survey's top five date points.

Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.

A look at the series' experiential strategy, the importance of staying curious and flexible as a marketer today, and more.

The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards.

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

Three ways brands can capitalize on--and prepare for--an increase in social media traffic during the holidays.

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

The editorial team at Chief Marketer team has announced the 2022 PRO Awards winners, revealed on Zoom Nov. 15. Congratulations to all!

How the CPG brand views fragmentation as both a challenge and an opportunity.