Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands' greatest challenges.
Channel | Social
Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
Marketers on Fire in 2022
Winning strategies used by industry heavyweights in our latest roundup of chief marketers killing the game.
Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
Tips for Formulating Social Media Marketing KPIs
Pitfalls and insights on establishing social media KPIs.
How B2B Social Marketers Can Balance LinkedIn Engagement With Conversion
Three tips for crafting messages that can increase your chances of resonating with target audiences on LinkedIn.
Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest's new ecommerce features for brands.
Content Moderation Challenges Amid the War in Ukraine
Read how industry experts are evaluating the conflict through the lens of digital advertising.
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