Channel | Social

Spooky metaverse experiences from several brands that went the digital route this Halloween.

We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.

Key considerations for developing a social commerce strategy.

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.

A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.

A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.

How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

Several issues marketers should keep in mind while testing out the metaverse.