Channel | Engagement


|  by Chief Marketer Staff

Take Charge of Education/USA Target's Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

Malling The Teen Scene

|  by Chief Marketer Staff

Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

E! TV Hits Theaters

|  by Chief Marketer Staff

LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.

Account-Specific Spotlight: Detroit

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering


Home Delivery/USA Of course it's important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople - and

Reel Deals

|  by Chief Marketer Staff

Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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