Channel | Engagement

Old El Paso Asks Kids to Stuff It

|  by Chief Marketer Staff

General Mills touts a new Old El Paso dinner kit with a recipe contest for kids. The Stand 'N Stuff Contest asks kids to submit taco recipes using the new Stand 'N Stuff taco shells. Grand prize is a family trip to Walt Disney World; four finalists win ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Lands' End Going to the Dogs Who says you can't teach an old dog new tricks? Lands' End, a staple of the industry for over 40 years, mixes it up a bit with catalog cover photos of dogs decked out in redesigned Performance Mesh Polos. A signature Lands' ...

Gillette Sending Winners to Stadium

|  by Chief Marketer Staff

The Gillette Co. has launched an online nationwide consumer sweepstakes that will offer one lucky football fan and three guests the opportunity to experience Gillette Stadium like VIPs for a weekend, including behind-the-scenes access before, during and ...

Kids Get Tutenstein Comic Books to Promote TV Show

|  by Chief Marketer Staff

Discovery Kids is using a comic book created especially for its Tutenstein TV series to get kids interested in the show. More than 1 million comic books, created in a partnership with Marvel Comics, are being distributed by Discovery Education as part ...

U.S. Women’s Soccer Team Hosting Golf Tournament

|  by Chief Marketer Staff

Members of the U.S. Women's National Soccer Team will be hosting the first and only all-female golf tournament in December in California to celebrate women and raise funds for the Women's Sports Foundation's GoGirlGo! Initiative. Starbucks, United ...

Tylenol Maker Settles with NY AG Over Sweeps

|  by Chief Marketer Staff

The New York Attorney General last week settled with the maker of Tylenol, who has agreed to stop running advertisements that make it appear that a consumer must make a purchase in order to enter the company's sweepstakes. McNeil Consumer and Specialty ...

Nestea Rolls Snowman with Web site, Tour

|  by Chief Marketer Staff

Nestea Cool iced tea builds up its Cool Snowman character with a Web site upgrade and mobile tour. The Snowman teas up hip-hop The site, www.nesteacool.com, is hosting a Cool to the Core sweepstakes awarding trips to the Dec. 30 GigAmerica Urban Music ...

P&I Postscripts

|  by Chief Marketer Staff

REWARDS NETWORK INC.: a provider of credit-card based loyalty and rewards programs has entered into an arrangement with RBC Royal Bank in Canada to provide bank Visa cardholders with the opportunity to earn additional rewards points when dining at ...

Susan Gray to Take Reins of IGCC

|  by Chief Marketer Staff

Susan Gray, the executive VP of the Incentive Gift Certificate Council, will be appointed president at the groups membership meeting to be held Sept. 27 at the start of the Motivation Show in Chicago. Gray, works as the director of merchant operations ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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