At least one retailer and a supermarket chain are using gift cards to help victims of the recent Florida hurricanes. Sears, Roebuck and Co. provided United Way of Florida with $120,000 in gift cards for the families most affected by Hurricanes Charley ...
Publix Super Markets has replaced its paper gift certificates with plastic, reloadable gift cards. The cards can be reloaded in values from $5 to $500 and have no expiration date. "Gift cards are more accessible to customers than the paper gift ...
Digital video recorder maker TiVo has launched a rewards program to promote new subscriber referrals, and a TiVo-branded credit card that allows subscribers to earn incentives with each purchase. The company said TiVo Rewards lets existing TiVo ...
CompUSA hopes to motivate its thousands of employees by dangling instant-win cash prizes via a partnership with Visa as an incentive to sell more product. Each time a CompUSA team member sells a targeted product, they can log on to the company’s ...
U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the ...
House of White Birches Offers New Book for Women Woodworkers In a 12" x 8-3/4" polywrap promotion, the House of White Birches targets female woodworking enthusiasts with a new book, Woodworking for Women's "Creative Ideas for Yards & Gardens." The book ...
Hundreds of professors at schools across the country will be receiving kits this week in a pilot program designed to aid them in teaching students about the value of promotional products as a valid advertising medium. The kits, the brainchild of the ...
Blockbuster Inc. has a new line of occasion-themed giftcards for companies to reward employees and customers. The cards can be customized with three messages: Congratulations!, Thank You and Happy Birthday, available in reloadable denominations of $5, ...
Showtime Networks and MGM Television Entertainment have joined forces in a promotional campaign introducing the hit series Dead Like Me to fans of breakout New York club musician Gavin DeGraw. DeGraw will appear as a street musician on the Oct. 24 ...
Two airlines are using sweepstakes to get potential customers excited about new daily services, London landmarks and live concerts. Delta Connection is promoting the launch of its year-round daily service between Atlanta and Providenciales in the Turks ...
