Channel | Email

Still More E-Mail Metrics

|  by Chief Marketer Staff

We don’t want to commit e-mail heresy. But are open rates and click-through rates the only metrics you can use for determining the success of your e-mail newsletter? They certainly are not. Others include the turn-off rate and the inbox delivery rate.

So Long, Kevin Murray

|  by Chief Marketer Staff

The man who crafted one of the most infamous pieces of anti-spam legislation in e-mail marketing history, California state Sen. Kevin Murray, is losing office as a result of term limits.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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