People
Medi-Promotions Inc., Hasbrouck Heights, NJ, named Gerald McMurtry president. Carl Roselle, Jeff King, Kenneth Kind, Robert Hopfan and Karen Kohlan were
Medi-Promotions Inc., Hasbrouck Heights, NJ, named Gerald McMurtry president. Carl Roselle, Jeff King, Kenneth Kind, Robert Hopfan and Karen Kohlan were
New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity
The French say "vive la difference" when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men's Health, for example,
She's svelte, sultry and sloe-eyed. She's Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,
Planning to enter the British market? Don't count on the abundance of mailing lists you're used to in the United States.Prior to 1994, there were 3,419
Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And
At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has
Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics
Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year's resolutions.The cataloger, which offers a line of military action figures
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