Channel | Digital

Marketers are learning to target better online, and search engine marketing is the targeting method of choice, said a new study by DoubleClick Inc., based

Search engine marketing, online classifieds and rich media are the three areas of online advertising that are growing, according to an analysis of several

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture

Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat's network-advertiser

Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200

Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference

David Glaze, vice president of creative at Web design firm Genex in Culver City, CA, sets up Web sites for movie studios and automakers. He discusses