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Good Web Site Writing Drives SEM Results

Good Web Site Writing Drives SEM Results

Posted on November 20, 2002 by Chief Marketer Staff

Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech conference at the New York Hilton on Wednesday.

Search engine marketing (SEM) delivers four times higher conversion than acquisition e-mail or banner advertising, said Heather Lloyd-Martin, president of consultancy SuccessWorks.

When it

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