Channel | Digital

When it comes to search engine marketing, it’s not all about the brand. In fact, according to a new DoubleClick/comScore study, it’s only one-quarter to one-fifth about the brand.

Google and Yahoo were put on notice last week that the paid advertising search is set to become a three-horse race. Microsoft hosted a meeting for advertisers at its Redmond, WA, headquarters to unveil its own proprietary platform for linking pay-per-click ads to search results and other Web pages. And although the launch announcement made…

The Internet has done a lot to change both Americans

Patrick Tighe is a lawyer with a secret, and he

You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology. As the Table Supply Meat Company, they began shipping their corn-fed beef to the nation’s restaurants by train…

Web analytics provider Omniture announced in January that it will launch the second tool in its eight-year existence: a new hosted bid management service called Search Engine Manager. The new offering, which was made available to selected beta customers in January and will be generally available this month, is designed to interoperate with SiteCatalyst, the…

Microsoft is gunning for Google and Yahoo! Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working

Back when the Web was new and finding information on the Internet was still an art, the mantra had it that

If blogging had gone to high school, it would now be looking forward eagerly to the next reunion. It’s been quite a year in the blogosphere.

Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool