Digital Archives - Page 4 of 312

Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

How brand lift studies can help marketers measure the impact of influencer marketing campaigns.

Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape

How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.

Data & Analytics

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.

MarTech

How to Create a Custom GPT for Email, ChatBots and Improved Workflows

AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company’s specific needs.

Social

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.

Data & Analytics

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here’s a potential solution.

Technology

How Etsy Is Upskilling its Workforce With GenAI and Machine Learning

Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.

Digital

Three Ways Marketers Can Identify Brand Advocates

Three ways to identify an advocate—rather than an influencer—for your brand.

Digital

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.

Digital

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.