For better or worse, the Web is perhaps the most infinitely measurable marketing medium we’ve got today. But that measurability can also be a hindrance to selling well on the Internet. How do you know what metrics are important for your specific situation?
A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.
Google announced last week that it has reached a settlement with plaintiffs in one class-action lawsuit charging that the search engine giant has not policed its pay-per-click ad programs well enough to eliminate substantial fraud. But so far, the prospect of a settlement hasn
Between news of a possible click-fraud resolution in Arkansas and a potential perp walk in San Jose, one ad-targeting advancement from the Googleplex got pretty much lost in the kerfuffle. So let’s pause a moment to recognize: Last week, Google quietly rolled out the capacity to give pay-per-click marketers in its contextual program more control…
In keeping with the opportunity curve theory, branding through search is likely to deliver effective and efficient results for many years to come, but those who capitalize early will realize the most impressive returns. Which means there’s no time to waste.
A reported 6,000 people attended last week
As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.
Google has garnered a lot of ink for its apparent plans to grow beyond search and into other ad media, including offline channels. The company has tested newspaper ads for some of its AdSense marketers, just concluded a trial print ad auction for magazine placement, and in January bought dMarc broadcasting, a platform for serving…
While paid search advertising spending will slow from its meteoric rise during the last few years, it will still hit $10 billion by 2009, according to a new study from New York City-based Internet research firm eMarketer.
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January
