Channel | Digital

B-to-B Seller Opens Up to Customers

|  by Chief Marketer Staff

How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.

Hire Standards

|  by Chief Marketer Staff

If you have online marketing experience, get your resume in shape. The headhunters may be comin' a callin'. A recent report by The Creative Group shows

Sleep on It

|  by Chief Marketer Staff

Perhaps you have children leaving for college for the first time this month. Have you given a lot of thought to the sheets they'll be sleeping on? Peggy Allen and Ronda Pierson have.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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