Channel | Demand Gen

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.

Here's eight top demographics and vertical markets B2B and B2C marketers need to target.

To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.

In case you missed them, here are Chief Marketer’s top 10 most-read B2B stories for March 2017.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

Got B2B knowledge to spare? Don’t miss your opportunity to speak at B2B LeadsCon New York 2017 on August 21 – 23, at the Hilton New York.

Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.