Sales and Marketing Integration: 5 Tips
Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.
Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.
What’s in a name? As the U.K.'s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships.
Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.
Miss any of our most popular B2B and martech stories in April? Here’s a recap.
Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.
Brand recognition and awareness play a huge part in building credibility with customers and helping the sales team close a deal.
Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins
Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?
Click here to view the 2023 winners!