Channel | Agencies

In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative "Super Bowl" ad to show the Big Guys it's got some power too.

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.

These 30 rising stars were hand picked by Forbes as the ones to watch in advertising and marketing this year.

Have you checked out the 2015 Top Shops lists yet?

Retailers like Victoria's Secret, Popcorn Factory and Journey are the highlights of this week's mail.

Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn't geared to them.

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.

Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more...