Channel | Agencies

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.

Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.

CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.

The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.

Krispy Kreme is the latest brand to find itself in hot water after launching a promotion that didn't sit well with consumers.

Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year.

Wheat Thins has a new ad campaign out that is making a splash, not only for its creative, but also from how the idea for the campaign came about.

Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.

A new report from RSW/US indicates that brand marketers are consolidating agencies and that advertising has gotten a lot more competitive among a number of other findings.

Nationwide Insurance's Super Bowl spot backfired by making so many people angry. Or did it?