Channel | Agencies

marketing budgets up

Marketers—Budgets—Up on Economic Optimism

|  by Christine Moorman (Forbes)

Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year.

sweepstakes

Six Ways to Improve your Sweepstakes Marketing

|  by Jen Todd Gray

Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.

brands losing ground with agencies

Agencies Losing Ground with Brand Marketers

|  by Ayaz Nanji (MarketingProfs)

A new report from RSW/US indicates that brand marketers are consolidating agencies and that advertising has gotten a lot more competitive among a number of other findings.

Newcastle Brown Ale Stages Super Bowl Ambush

|  by Emily Steel (NYTimes.com)

In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative "Super Bowl" ad to show the Big Guys it's got some power too.

Forbes 30 Under 30

Forbes 30 Under 30 Unveiled

|  by Jennifer Rooney (Forbes)

These 30 rising stars were hand picked by Forbes as the ones to watch in advertising and marketing this year.

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST ANNOUNCED/h2>

CM 200

 

Click here to view the 2023 winners!