Marketers—Budgets—Up on Economic Optimism
Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year.
Channel | Agencies
Sheer Desperation=Wheat Thins “Eat This” Ad
Wheat Thins has a new ad campaign out that is making a splash, not only for its creative, but also from how the idea for the campaign came about.
Six Ways to Improve your Sweepstakes Marketing
Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.
Agencies Losing Ground with Brand Marketers
A new report from RSW/US indicates that brand marketers are consolidating agencies and that advertising has gotten a lot more competitive among a number of other findings.
@Nationwide Drowns in Anger
Nationwide Insurance's Super Bowl spot backfired by making so many people angry. Or did it?
Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.
Newcastle Brown Ale Stages Super Bowl Ambush
In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative "Super Bowl" ad to show the Big Guys it's got some power too.
Why Brands Lag in Marketing to Women and Moms
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.
Forbes 30 Under 30 Unveiled
These 30 rising stars were hand picked by Forbes as the ones to watch in advertising and marketing this year.
Resolve to Work With the Top Shops in 2015
Have you checked out the 2015 Top Shops lists yet?
