Trends Archives - Chief Marketer

DPAA President and CEO Barry Frey on DOOH Trends, AI in Marketing and This Year’s Summit Lineup

The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief Marketer Network, serving as the event’s official media partner, sat down with Barry Frey, President and CEO of OOH trade organization DPAA.

Branding/Marketing

5 Ways That Scrappy Brands Can Turn Limited Budgets into Unlimited Loyalty

Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here are five ways to gain traction.

MarTech

G2, Notion, Deloitte: AI Insights from B2B CMOs at INBOUND

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.

AI

Omnisend Survey: Shoppers Warming to Gen AI Tools, Though Concerns Remain

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI.

TRENDS

Print to Performance 2025 FM Direct Consumer Report

What consumers are saying—and how marketers can deliver. The latest consumer research shows direct mail has become one of the most influential, enjoyable, and trusted forms of advertising—especially in a landscape where digital fatigue is very real. This guide unpacks the key findings from Franklin Madison Direct’s 2025 survey of 600 U.S. consumers. You’ll learn […]

Marketers

Survey: B2B Content Needs Soar, but Marketing Budgets Don’t

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing executives surveyed, 91% said they’re producing more content this year than in 2024—and not just a little more.

Trends

Report: How Brands Can Assuage Shoppers’ Concerns About Tariffs

Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in mind as brands gear up for the holiday shopping rush.

5 Key Insights Into Gen Z Shopping Habits—And What They Mean for Gen Alpha

Gen Z isn’t just reshaping shopping—they’re redefining how brands earn their attention. Download now for Gen Z insights from TeenVoice.

Video Marketing

Wistia State of Video Report: Engagement Rates Down, Content Less Promoted

Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work.

AI

Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.