Shopper/Retail Archives - Page 4 of 26

Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership

Hearing protection brand Axil is making a push to grow its brand through brand partnership and retail.

Best Buy Invites Ikea Inside its Stores for Shop-in-Shop Concept

Ikea and Bet Buy are the latest retailers that are combining forces to feature a store within a store after Kohl’s models success with Sephora.

Shopper/Retail

Retailers are absorbing tariffs, but is that the best move?

A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move for the economy. Here’s why. The tariff headlines continue to roll in, and retailers need to decide how they are going to handle the increase in costs of goods they import from overseas. […]

Shopper/Retail

TikTok brings its content to the mall

TikTok’s ‘out of phone’ program allows brands to repurpose their TikTok content and target consumers with digital out of home ads in shopping malls, retailers, taxis and more. TikTok recently expanded where consumers can view its content to include taxis, malls, small businesses and water fountains. Placing TikTok content on screens outside of its app […]

Shopper/Retail

Google’s AI summary decreases retailer web traffic

With Google’s AI summary, consumers are less likely to click through to websites, a Pew Research study finds. A new Pew Research Center study confirms what retail marketers have likely known for the past year: When Google shows consumers an artificial intelligence-generated summary at the top of search results, they are less likely to click […]

Shopper/Retail

AI will reduce Amazon’s workforce

Amazon has more than 1,000 generative AI applications built or in the works, which will reduce the number of employees Amazon needs, CEO Andy Jassy says. Amazon is pouring money into artificial intelligence, and its investments are starting to take shape. CEO Andy Jassy detailed a few in his recent message to employees: Amazon […]

Shopper/Retail

ChatGPT beats Gemini in recent generative AI SEO test

ChatGPT gives SEO marketers more human-like responses to queries, while Gemini explains technical SEO better in generative AI test. Retail marketers have likely tapped generative artificial intelligence tools ChatGPT and Google Gemini in the past year to help them with their tasks, including search engine optimization. The large language models are valuable tools to […]

Shopper/Retail

Crayola CMO crafts campaigns that resonate for adults

How Crayola’s emotional storytelling marketing campaigns earn 6 billion impressions with targeting adults. Its latest campaign debuts for back-to-school shopping season. Crayola’s art supplies may be designed for kids, but it’s marketing campaigns often target adults. Crayola’s recent marketing and brand initiatives all center on the meaning and importance of creativity, said Victoria Lozano, chief […]

Shopper/Retail

How retail marketers explain tariff-driven price increases to shoppers: four strategies

Half a dozen major merchants — Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen — share strategies on communicating their tariff woes and price increases. The 2025 tariff headlines have kept retailers and shoppers alike on their toes, with taxes on imports going from high to higher, to paused, […]

Shopper/Retail

Amazon’s four-day Prime Day drives $24.1 billion in US ecommerce sales

During Prime Day, an average household spent $156, likely over the course of two or more purchases. U.S. shoppers spent $24.1 billion online during Amazon’s annual Prime Day sales event, which lasted four days in 2025, July 8-11, according to Adobe Analytics. Adobe’s estimate is for all of U.S. ecommerce, including purchases from Amazon […]