Shopper/Retail
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Shopper/Retail
Diaper Brand Coterie Uses Stores as a Marketing Channel
Coterie CEO Jess Jacobs shares how the company keeps customers subscribed and how retail stores help the diaper brand gain even more subscribers.
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Shopper/Retail
How the Lowe’s Marketplace Boosts SEO Value, Sales
Lowe’s adds thousands of products to its site offering more home categories and broadening its price points. The new channel increases the retailer’s AOV and relevancy.
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Influencer Marketing
Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push
The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers.
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Shopper/Retail
How Sprouts Farmers Market Ended Up in the Biggest TV Show of 2025
When “Pluribus” showrunner Vince Gilligan expressed a desire to film several scenes of his new Apple TV show within an Albuquerque location of Sprouts Farmers Market, the regional grocery store chain had a choice to make.
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AI
Thirdlove CMO Prepares for AI Shopping Shift
At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.
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Social
Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips
PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.
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Research
Capgemini Survey: Consumers Seek Online Deals, Transparency, Balanced Use of Tech
Tech convenience and a human touch. Price consciousness and selective splurging. Openness to AI and wariness of it. Shoppers are rife with contradictions, according to Capgemini’s report “What Matters to Today’s Consumers 2026.”
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Trends
GaryVee’s Hot Takes on Marketing Best Practices at NRF ’26
VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.
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CES 2026
CES 2026: DPAA’s Barry Frey on DOOH Innovations, Retail Media and Tech Trends
At CES 2026, DPAA President & CEO Barry Frey discusses the association’s presence at the show, the future of retail media and what tech stood out to him at the conference.
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CES 2026
Tech Innovators at CES 2026: Kelly Mahoney, CMO at Ulta Beauty
Ulta Beauty CMO Kelly Mahoney discusses the brand’s massive rewards program, leveraging data for personalized customer experiences and how companies should be thinking about using AI in 2026.
