ROI | Metrics
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CMO Council
Five Structural Repairs for Marketing Organizations to Pass the AI Audit
AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.
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AI
Jasper State of AI Report: Marketers’ Responsibilities Shift, ROI Harder to Prove
Jasper’s “The State of AI in Marketing 2026″ report details how marketers roles have shifted, where ROI is more difficult and how companies plan to invest.
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ROI | Metrics
Want More Dollars This Budget Season? Speak Finance, Not Marketing
If you want your CFO to see marketing as the engine of profitable growth it truly is, start by changing your language. Because the teams that win resources are the ones that speak finance.
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ROI | Metrics
Redefining Marketing Effectiveness Through Rethinking Brand and Performance Investment
The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. In this Q&A, she offers her perspective on navigating that challenge.
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Social
Marketers Are Looking Beyond Top-of-Funnel When Gauging Social Media Effectiveness
Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers want to see the direct business impact.
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Digital
Tinuiti Report: Q2 Ad Spend Uncovers Opportunities for Brands in Digital Marketplaces
Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the Q2 of this year.
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Acquisition
Nature Made Expands Reach With HelloFresh and Food Influencer Partnership
Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. Here’s a deep dive into the vitamin brand’s campaign.
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Acquisition
What Causes Cannibalization—and How to Avoid It in a Company Brand Portfolio
Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.
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ROI | Metrics
Forrester to B2B Marketers: Invest in Full Buyer Lifecycle, Improve AI Discoverability in 2026
Forrester’s “Budget Planning Guide 2026: B2B Marketing Executives” focuses largely on resilience when budgeting the year ahead. Recommendations include investing in influencer relations and improving discoverability in AI searches.
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Branding/Marketing
How Six Retail Merchants Are Communicating Tariff-Driven Price Increases to Consumers
Half a dozen major merchants—Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on communicating their tariff woes and price increases.
