Inside the Buy Side

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  AI

  The Culture, the Content, the Connection

  At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate.

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  AI

  What Hilton Gets About Storytelling That Most Brands (and Publishers) Miss

  Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.

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  Inside the Buy Side

  The Future of Marketing Is Omnichannel—and Collaborative

  LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.

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  Inside the Buy Side

  What VaynerMedia’s John Terrana Wants You to Understand About Attention

  At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.

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  AI

  Creativity Isn’t Dead—It’s the Cheat Code

  At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.

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  AI

  The Law Of Diminishing Returns In AI: When More Data Signals Don’t Mean Better Campaigns

  Here’s the truth about data: while certain signals like weather patterns or real-time engagement metrics can significantly impact campaign performance, others merely add noise.

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  AI

  Multicurrency Is Messy. Mediaocean’s Building the Highway That Could Be the Fix.

  While the industry debates which currency wins, Mediaocean is busy powering the infrastructure that makes them all work. In this fireside chat at CIMM East, Ramsey McGrory chatted about why being the system of record—and staying neutral—might be the most powerful position of all.

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  Behind the News

  Inside BADBOX 2.0: How a Global Malware Operation is Exploiting Ads and Devices

  HUMAN’s Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwide—targeting everything from off-brand smart TVs to Android tablets. In this Q&A, HUMAN’s CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what can be done to fight […]

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  AI

  Can We Do Better Than ROAS?

  ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.

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  Inside the Buy Side

  How AI is Reframing Inclusion in Media and Advertising

  Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.

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