Digital
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Digital
For WhenU, the Time May Be Now
When he came on board as head of the WhenU behavioral ad network in October 2004, CEO Bill Day took on dual roles. Within his company, he has served as a new broom that swept out many of the practices that had earned WhenU a reputation as an adware scam factory, conducting drive-by downloads to users
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Digital
Site Search Swings a Big Bat at Sports Site
People outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses or skateboards. Putting aside the question of whether that
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Digital
Internet Growth Leads Ad Spend Jump: TNS Media
Ad expenditures jumped from $143.8 million in 2005 to $149.6 million in 2006 — a 4.1% gain, according to TNS Media Intelligence.
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Digital
Lillian Vernon Picks PM Digital As Exclusive Search Engine Service Provider
Lillian Vernon Corp. has named PM Digital as its exclusive provider of search engine marketing and datafeed marketing services. Terms of the contract were not released.
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Digital
AOL Allies with Gannett’s Online Media Services Subsidiary
America Online has formed a two-year strategic alliance with PointRoll, an online media services subsidiary of the newspaper giant Gannett Co.
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Digital
Interactive TV Advertising to Target Newlyweds
Wi-Fi TV Inc. plans to sell targeted video advertising and online banner ads when it launches InternetWeddingTV.com on May 1. Newlyweds will be able to upload videos and photos for free on this network of interactive TV stations.
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Digital
Health Benefits Direct to Sell Insurance for Aetna
Aetna Inc. has become the latest insurance company to join Health Benefits Direct Corp.’s insurance Web site portal.
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Digital
Online Marketing Efforts Expanded at Bayler Boats
Bayler Boats said it has tripled its budget for paid search engine marketing, banner ads and other online advertising being handled by the MarketSmart Advertising agency.
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Digital
Yellow Pages, Local Search Grow to $39 Billion in 2011: Forecast
Ad revenues from print Yellow Pages, Internet Yellow pages (IYP) and local search will reach $38.9 billion globally in 2011, a 4.9% annual increase from the $30.6 billion spent in 2006, according to a report from The Kelsey Group.
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Digital
247MGI Acquires Infomercial Producer
Streaming video media company 247MGI has agreed to buy Business Vision Network, a producer of infomercials.