Digital
-
Digital
EBay’s Back on Google but Looking to Make Cuts
Pay-per-click ads from eBay are back on Google search results pages after an absence of more than a week. But the online auction site says it is considering making a “significant” reduction in the ads it runs on Google.
-
Digital
EU Will Look at Privacy Records of Many Search Engines
The European Union will take a look at the privacy policies of many big Internet search engines, not just Google.
-
Digital
Blinkx Launches Contextual Video Ads
Video search engine blinkx will launch a video ad targeting platform later this summer designed to match TV-style ads to Web content.
-
Digital
Strong Online Holiday Shopping Seen in 2007
Online holiday shopping this year is expected to be strong with 84% of survey respondents planning to spend as much as or more online than they did during the 2006 season, according to Advertising.com.
-
Digital
Short Cuts
KeyBank has selected Omniture to measure the effectiveness of their online campaigns
-
Digital
Foundering Yahoo! Reaches out to Co-founder
Bringing a founder back into the fold seems to have done well for Apple and is at least being given a chance to work at Dell. Now Yahoo! has joined the ranks of those companies looking to a once and future leader for guidance through tough times.
-
-
Digital
Yahoo! Replaces CEO Semel with Co-founder Yang
Less than a week after a Yahoo! shareholder meeting blamed CEO Terry Semel for failing to keep the perennial second-ranked Web portal/ search engine abreast of Google, Semel has stepped aside and will let Yahoo! cofounder Jerry Yang take over the company’s leadership.
-
Digital
Live From DMDNY: John Greco’s Process Thinking
Whatever you do, don’t call direct marketing an industry around DMA president John Greco.
“It’s a process, in which we interactively engage with buyers, collect information and improve experience,” he said during a welcoming speech at the Direct Marketing Days New York conference.
-
Digital
Sprightly Venture: Soda Maker Launches Mobile Social Community for Teens
(Promo) This month, the Coca-Cola Co. plans to launch a social community for teens via mobile phones for its Sprite brand.