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Publicis Teams With Dassault on 3D Venture

Publicis Teams With Dassault on 3D Venture

Posted on June 29, 2007 by Chief Marketer Staff

Publicis Groupe, the French advertising conglomerate, has signed a memorandum of understanding with Dassault Systemes to create 3dswym, a global joint venture in the field of Web-based 3D.

The Paris-based company will offer a collaborative Web-based platform that allows marketers to connect directly to consumers in order to jointly create and adapt new consumer goods and new retail environments through online and 3D tools.

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